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Are you paying too much for too little return on your online investment?
Does your website attract visitors? Do you know how many?
When was the last time you updated your website?
Have you accumulated or put together an extensive keyword list?
How do you currently rank in the top three search engines?
These are just a few questions among many asked by companies and managers everywhere. With the economy
not getting much better and companies trying to cut costs wherever possible, it seems as though many do not know
whether to cut their online budgets or focus all of their efforts in that direction.
We believe that the answer is more in refining your efforts and focusing them on campaigns that produce higher results.
Increasing the areas that produce higher traffic and results while offering more value in your products and services will
achieve a higher success rate for your company. There in itself lies the problem for most companies. More than not,
companies have problems distinguishing which online campaigns produce the best results. We offer SEO/SEM
consultations that will help you determine those answers. Often for less than a few hundred dollars, you will find that
it can save your company thousands or tens of thousands over the course of a year of improper search engine marketing.
One of the most important factor in your online presence is the tracking and development of statistics on how your website
is performing. Is your website attracting visitors? If so, how many? Are those visitors browsing your website or is there
a high bounce rate, or basically are your visitors hitting a page and leaving your website a few minutes later without ever
progressing onto another page of the site? There are many ways to track this information, and many of them are free of
charge. Google Analytics is probably the easiest way to gather simple information about the visitors that come to your
website. The information tracked by Google Analytics will help you understand where your traffic is originating and what
people are interested in when they search for your company through various search engines. This information will ultimately
help you in determining where to focus your company's efforts in search engine marketing and further development of your
website.
Keywords are also a very valuable tool to have in your company's online marketing efforts. There are many ways to gather
this information. First and foremost, collecting this data directly from visitors to your website is the most efficient way
to obtain this data. Over time, this list should become quite extensive and you should have percentages and numbers
associated with them, sorting them by importance. There are also many online websites that offer to provide keywords
for you. This is the least effective means of obtaining a keyword list. Computer generated keyword lists often have
many irrelevant keywords and thus proves to be less accurate overall in terms of placing a monetary value on them when
advertising online.
Overall, our suggestion is to have your website looked at independently at least once a year by an outside agency such
as ours. We will assess your current search engine rankings, where your advertising dollars are being spent, and provide
you a comprehensive report on what course of action you should take, if any, in terms of spending your money online.
Contact our staff today to talk about your options and what we can do to assist you in this process. As stated above, for
a few hundred dollars, you can have a comprehensive report and a good idea of a course of action for your company and
your website. You can contact our marketing staff via e-mail or through our CONTACT
US page.
Take a look at our WEB DEVELOPMENT SERVICES and see what a difference we can make in
not only your SEO/SEM campaigns, but in your overall web development.
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