IIS:
Internet Information Server. Microsoft's competitor to Apache, comes with versions of Windows that can be used as
a web server.
Intranet:
A private network inside a company or organization, which uses software like that used on the Internet, but is for
internal use only, and is not accessible to the public. Companies use Intranets to manage projects, provide employee
information, distribute data and information, etc.
Java:
A computer programming language invented by Sun Microsystems. Using Java, Web developers create small programs
called "applets" and "scripts" that allow Web pages to include animations, calculators, scrolling text, sound effects and
games.
KPI:
Key Performance Indicators as related to web analytics (web metrics) are the predefined measurable qualitative and
quantitative data sets that help website owners measure the success of their internet marketing actions such as;
page views, page views per visit, unique visitors, returning visitors, popular pages, keyword analysis, referring sites,
abandonment, visitor paths through the site and entry and exit pages.
Mock Up:
When designers mention these terms they are talking about the initial or concept designs for your project. In the case
of a website, the concept will most likely be delivered to you via the web and be an example of how your site will look.
These concepts are created and revised to achieve the final look of your website.
mySQL:
Unless you have custom programming or an ecommerce shopping cart on your website, your designer most likely would
not mention these things. Nevertheless, sometimes they do come up if some of these things might be happening at a
later stage. mySQL is the type of database that you would need to have set up if you are hosting your website on a
UNIX server whereas msSQL is the type that is set up if your are hosted on a Microsoft Windows server.
PageRank by Google:
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an
individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B.
But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also
analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and
help to make other pages "important." Using these and other factors, Google provides its views on pages' relative
importance.
Raccoon:
A small furry mammal native to North America which is never to be trusted. When camping, it will eat your raspberry
filled donuts and not think twice about doing it.
ROI:
ROI is calculated by considering the financial benefit for the desired period divided by the initial financial
investment amount.
Site Map:
A site map is exactly what it sounds like - a flow chart or outline of all the pages on your website. This is
created to help organize the way your website is put together.
Splash Page:
Splash pages consist of a large graphics or a Flash animations for your home page—after that, you get to enter the
site. Personally, I feel splash pages are a waste of your visitor's time. When someone finds your site, they're looking
for information - not full feature films that slow them down.
Spider:
A software program that "crawls" the Web, searching and indexing Web pages to create a database that can be easily
searched by a search engine.
Stylesheet (CSS):
CSS stands for Cascading Style Sheet. It is a system of coding that helps control things like the font on your page, link
colors, page layout and many more.
URL:
The Uniform Resource Locator is the World Wide Web address of a site on the Internet.
Vector Graphic:
Designers will sometimes ask if you have your logo as a vector graphic. Vector graphics are shapes, lines, text, even
illustrations which have been created in Adobe Illustrator or Macromedia Freehand. What makes a vector graphic
different from a regular graphic is it's ability to be resized (especially larger) without distortion or loss of
quality.
Website Usability:
Website Usability is the term used to refer to how effective your website is for your visitors. This is an additional
service offered by David Williams - testing the ease with which users can use and navigate a web site.
White Paper:
On the internet, a white paper is often a paper (article) written by a lead designer to explain the philosophy and
operation of a product or service in a marketplace or technology context. Many Web Site designers and developers
include a white paper or a frequently-asked questions (frequently-asked questions) page for more detailed
explanations of products, services and/or articles written to disseminate information in their area of
expertise.
WWW:
The World Wide Web generally referred to broadly as the Internet. However, the Internet consists of many other
platforms such as Telnet, FTP, and others.
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