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The design step is pivotal in many respects. At this point, both the site owner and our company will work together to
create a look and design that will reflect what you want to say to people, and equally as important, how you want it to
look.
A professional look is very important if you want your customer to see you as a professional. The compelling thing about
the Internet is that the person on the other end of the computer does not know whether you are a multi-million dollar
corporation or a 35 year-old housewife working out of your home selling products. That is good in one way, and not so
good in another. It is good in the fact if you are the housewife, and not so good if you are the multi-million dollar
corporation trying to compete with the housewife’s good web presence and seemingly terrific prices.
Therefore, the concept of having your partner’s 14 year-old son design you site because he can do it for a couple of hundred
bucks, is long gone. You really do get what you pay for.
At this stage, you should be looking at different sites on the Internet, often you competitor’s sites. Find what you like, and
find what you don’t like. Explain both to your web technician at Ecom so they know what and what not to do with your site.
This is also the point where you need to stop worrying about the fact that you main competitor has a really nice site. In this
stage and the next, we can make up for that.
You should be feeling uncomfortable about where you are at in the process right now and that is fine. Our company is here
to fix that for you and your company. We will make your web presence professionally, and a valuable resource for you now
and in the future.
What our staff needs from you at this point is your text copy, pictures that you want people to see of your products, office,
staff, etc. we need text copy of what you want to say, your mission statement, about your company, your primary contact
information, pricing for your products, etc. From there, we can do all the design work for you and set a time frame for
completion.
PROMOTING YOUR WEBSITE / SEARCH ENGINE OPTIMIZATION
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